eyeSTORY MEDIA IS A NEW YORK CITY BASED CREATIVE MARKETING AGENCY, BUILT BY A TEAM OF SUCCESSFUL VISUAL STORYTELLERS. WE USE MOBILE PHOTOGRAPHY TO ENGAGE AUDIENCES WITH BRANDS.
Instagram 2.0 is here!
The long-awaited 2.0 version of Instagram is finally here. We’ve been anticipating the update since it was billed to be revolutionary in technology publications. And in our opinion, it puts even more fun into the photo-sharing experience.
When you tap “share” in Instagram, you used to get a camera screen without many options. After snapping a pic, you would proceed to the next screen and add filters, tiltshift, etc. Take a look at the old app:
Now Instagram brings these features directly into the photo-taking experience. When you tap share, not only can you take a picture, but you have at least 5 things you can do: filter, frame, flash, tiltshift, and flip to front camera.
NOW THAT IS COOL.
But I’ll admit, when I first opened the camera on Instagram, I thought I was supposed to do all of my filter options and tiltshifting while the camera was open. That’s not the case. You can also take a normal photo then tap the filter button - now you can scroll through all 16 filters at lightning speed to choose the right one, then add tiltshift and even rotate the image if you want.
Wait, 16 filters? Yup you heard correct. Instagram added four new filters (Amaro, Rise, Hudson, Valencia) and got rid of one of our favorites, Gotham, as well as Poprocket and Apollo.
The one main flaw we’ve noticed is the lack of the “slider” on the tiltshift, which gave control of the amount of blur. We’re also noticing that the 1977 filter has lost its texture, but perhaps we’re nitpicky.
Overall, these are some vast improvements to the app without sacrificing what worked well for 1.0 -> a fast, fun way to post pictures and interact with friends. While some might continue to use the hundreds of photo-editing apps, these new features will enhance an already excellent user experience. Great job, Instagram!
Last Night’s 9/11 Tribute in Light
By now we’ve all seen the images of the Tribute in Light put on by the Municipal Art Society of New York, but what about the Instagram version? The tag #tributeinlight already had some images that weren’t of the lights, so we set out to curate a series of NYC Instagramers who were moved to share their view.
At around 10:30pm, we posted a photo under a personal account and chose #wtclights as the tag to promote. We had already noticed that some of our Instagram friends were posting similar images, and after an hour, there were 17 tags. A few more encouraging comments later, we’ve topped out at 95 images as of this afternoon!
We then made an Instagrid of the same tag, you can view it here. You may not know it, but the Municipal Arts Society is currently raising money to keep the Tribute in Light as a permanent piece of art each year. We wholeheartedly agree and hope you can donate to the cause.
INSTAGRAMING LIVE FROM FASHIONS NIGHT OUT!
Well that was rather fun! Have you seen our live photos from Fashion Week? We did it all with iPhones! How did your photos come out? Please share, or check us out on Instagram - @FNOliveNYC
Love to see our photographer’s featured in Mashable! @TakinYerPhoto’s image used as a thumbnail for the hottest debate leading up to Fashion Week.
TweetCool Use of Instagramer’s Photos
Recently the advertising agency Tribal DDB used Instagram on a cool campaign. We were impressed by their creative use of the app and photographer Aik Beng Chia’s feed to promote Neutrogena Ultra Sheer sun block. He uploaded 32 photos over 3 days, telling a story of friends going to the beach. But really, each photo was a miniature doll standing on human skin. When all 32 photos were viewed together on a special hashtag, people saw a larger image of the sun and a bright blue sky.
Pretty amazing, right? We are looking forward to more creative uses of Instagram by brands.
Read more about it here.
Instagramers in the Crowd
On Saturday at the Newport Folk Fest, we noticed a lot of awesome pictures from fellow Instagramer LizMcBride. Later on we saw a woman using Instagram near the main stage and @Takinyerphoto asked, “Hey are you Liz?” Sure enough, it was!
We learned that Liz left her professional photo gear at home so the Fest could be more of a vacation. She quickly realized there were a lot of great shots happening around her, and of course she photographed the entire weekend on Instagram.
According to Liz, “Bumping into you guys just reinforced how awesome it was to share the amazing things that were happening and experience them together instantly - virtually or otherwise.” Liz, we totally agree!
You can see Liz’s photos of Boston’s music scene and friends here.
…and this is our favorite photo of hers from the fest!
Standard Hotels - Culture: Introducing Instagram Standard Style!
Why wouldn’t Hotels be on Instagram? Great job so far by our friends at Standard Hotels. How did I first learn of them? When they liked one of my infamous #FunBetweenYourLegs photos in front of Stumptown at the Ace Hotel. They may get it. (if you haven’t yet guessed, this is Stephen.)
We have our very own Instagram! We know all the cool kids are doing it (and by kids, we obviously mean Justin Bieber), so we decided to rally our amateur photographers at each Standard hotel to show off all our daily adventures. Start following our visual diary (just search for…
(Source: standardhotels)
Talk about living the dream! Hey Amber Rae have you met The Ice Cream Man? #newportfolk (Taken with instagram) He’s a true inspiration. According to his site:
TweetIn the summer of 2004, Matt Allen was behind the wheel of a 1969 Chevrolet Step Van, roaming the streets of Ashland, Oregon in search of adventure. Armed with a video camera and an endless supply of frozen treats, he was determined to become not only the most famous ice cream man in Ashland, but the most famous ice cream man in the world. As that summer came to a close, Allen’s mission of entertainment evolved into a greater calling. He began giving away his ice cream for free, starting with an ice cream social for the residents of Ashland and quickly moving to his hometown of Long Beach, California to expand the simple idea of free ice cream into the phenomenon it is today.
Five years, four national tours, and over 300,000 free ice creams later, Ice Cream Man has come to represent the power of a dream. “This is about getting people to think about things a bit differently, proving that you can do anything with your life,” says Allen, a veteran adventurer whose feats have included hiking from Mexico to Canada and biking across the country to raise money for breast cancer groups. “I want to give away ice cream. It’s that simple. I can’t be the only one who thinks this is a good idea. Why not bring all of these like-minded people together to do great things?”
"Just met the coolest Instagramer’s ever."
Our awesome new friend & Brooklyn-based photographer, @UrbanDorothy, who we met at the Newport Folk Festival. Here’s a fun photo she took of us on Instagram.
A refreshing end w/ @magichatbrewing as #NewportFolk Producer @ajsfour & Social Media Dir @andschmidt choose @Tretorn’s #NyliteProject contest winner. (Taken with instagram)
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Home. #newportfolk @newportfolkfest (Taken with instagram)
LOVING this photo & our great friends NPR & Alex and Ani.
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