Recently the advertising agency Tribal DDB used Instagram on a cool campaign. We were impressed by their creative use of the app and photographer Aik Beng Chia’s feed to promote Neutrogena Ultra Sheer sun block. He uploaded 32 photos over 3 days, telling a story of friends going to the beach. But really, each photo was a miniature doll standing on human skin. When all 32 photos were viewed together on a special hashtag, people saw a larger image of the sun and a bright blue sky.
Pretty amazing, right? We are looking forward to more creative uses of Instagram by brands.
Read more about it here.
On Saturday at the Newport Folk Fest, we noticed a lot of awesome pictures from fellow Instagramer LizMcBride. Later on we saw a woman using Instagram near the main stage and @Takinyerphoto asked, “Hey are you Liz?” Sure enough, it was!
We learned that Liz left her professional photo gear at home so the Fest could be more of a vacation. She quickly realized there were a lot of great shots happening around her, and of course she photographed the entire weekend on Instagram.
According to Liz, “Bumping into you guys just reinforced how awesome it was to share the amazing things that were happening and experience them together instantly - virtually or otherwise.” Liz, we totally agree!
You can see Liz’s photos of Boston’s music scene and friends here.
…and this is our favorite photo of hers from the fest!
Don’t let the hat, scarf & jacket fool you-it really was 100 degrees at #NewportFolk. @ElvisCostello is a true rockstar! And was chased down by @takinyerphoto to prove it to ya! #shadeseries #eyestory (Taken with instagram)Tweet