Recently the advertising agency Tribal DDB used Instagram on a cool campaign. We were impressed by their creative use of the app and photographer Aik Beng Chia’s feed to promote Neutrogena Ultra Sheer sun block. He uploaded 32 photos over 3 days, telling a story of friends going to the beach. But really, each photo was a miniature doll standing on human skin. When all 32 photos were viewed together on a special hashtag, people saw a larger image of the sun and a bright blue sky.
Pretty amazing, right? We are looking forward to more creative uses of Instagram by brands.
Read more about it here.