“This campaign is a good example of a luxury brand taking insights about its consumers and using them to develop a two-way dialogue with them, allowing them to ‘add to the world of Marc Jacobs on their own terms’.”
—Happy to find this quote from Dr. Issac Mostovicz of how we’ve helped Marc Jacobs build an online and mobile relationship with their customers.
December 2011
11 posts
October 2011
1 post
September 2011
6 posts
Instagram 2.0 is here!
The long-awaited 2.0 version of Instagram is finally here. We’ve been anticipating the update since it was billed to be revolutionary in technology publications. And in our opinion, it puts even more fun into the photo-sharing experience.
When you tap “share” in Instagram, you used to get a camera screen without many options. After snapping a pic, you would proceed to the next screen and add filters, tiltshift, etc. Take a look at the old app:
Now Instagram brings these features directly into the photo-taking experience. When you tap share, not only can you take a picture, but you have at least 5 things you can do: filter, frame, flash, tiltshift, and flip to front camera.
NOW THAT IS COOL.
But I’ll admit, when I first opened the camera on Instagram, I thought I was supposed to do all of my filter options and tiltshifting while the camera was open. That’s not the case. You can also take a normal photo then tap the filter button - now you can scroll through all 16 filters at lightning speed to choose the right one, then add tiltshift and even rotate the image if you want.
Wait, 16 filters? Yup you heard correct. Instagram added four new filters (Amaro, Rise, Hudson, Valencia) and got rid of one of our favorites, Gotham, as well as Poprocket and Apollo.
The one main flaw we’ve noticed is the lack of the “slider” on the tiltshift, which gave control of the amount of blur. We’re also noticing that the 1977 filter has lost its texture, but perhaps we’re nitpicky.
Overall, these are some vast improvements to the app without sacrificing what worked well for 1.0 -> a fast, fun way to post pictures and interact with friends. While some might continue to use the hundreds of photo-editing apps, these new features will enhance an already excellent user experience. Great job, Instagram!
Last Night's 9/11 Tribute in Light
By now we’ve all seen the images of the Tribute in Light put on by the Municipal Art Society of New York, but what about the Instagram version? The tag #tributeinlight already had some images that weren’t of the lights, so we set out to curate a series of NYC Instagramers who were moved to share their view.
At around 10:30pm, we posted a photo under a personal account and chose #wtclights as the tag to promote. We had already noticed that some of our Instagram friends were posting similar images, and after an hour, there were 17 tags. A few more encouraging comments later, we’ve topped out at 95 images as of this afternoon!
We then made an Instagrid of the same tag, you can view it here. You may not know it, but the Municipal Arts Society is currently raising money to keep the Tribute in Light as a permanent piece of art each year. We wholeheartedly agree and hope you can donate to the cause.
INSTAGRAMING LIVE FROM FASHIONS NIGHT OUT!
Well that was rather fun! Have you seen our live photos from Fashion Week? We did it all with iPhones! How did your photos come out? Please share, or check us out on Instagram - @FNOliveNYC
